![]() At its peak in April 2022, the floor price reached an all-time high at ~24 ETH. The NFT PFP collection was initially introduced through a presale, with the creators stating their intention to "make this project as affordable as possible." During this presale, 11,133 Clones were distributed at the cost of 0.5 ETH each, 500 NFTs for the team, and the remaining were open for public sale. ![]() There are 10 main traits include Human, Robot, Angel, Demon, Reptile, Undead, Murakami and Alien. Notably, Clones, with his namesake, are the most sought-after trait of all. The release of this project, which features 20,000 3D avatars with anime undertones and unique attributes designed by Murakami, has boosted RTFKT to new heights and made this NFT collection the most notable and prominent aspect of the brand. Rising in popularity and on their way to expanding into the metaverse world, RTFKT partnered with the legendary Japanese artist Takashi Murakami for their first NFT avatar project, Clone X. As of writing, the holders have accumulated ~21 ETH (3x Clone ETH, 3x Space Pod ETH, 3x Loot Pod ETH, 3x Cryptokicks ETH, 3x Skinvial ETH, 3x Lace Engine ETH and 3x MNLTH X ETH), and the collections would be more significant in value in the bull market. Since purchasing, they have received a series of airdrops from RTFKT. ![]() Initially, Meta Pigeon NFT holders were unaware of the fortune that lay in store for them. These unique pigeon-inspired shoe NFTs became the building blocks for one of the most expansive NFT ecosystems in the space (see the Treemap). The next major collaboration with Jeff Staples, known for his work with Nike on the popular pigeon-themed Nike Dunks, introduced a new set of virtual sneakers and pigeons that owners can showcase in the Decentraland metaverse game. The pair’s NFT sneaker, and digital characters collection were snapped up in a flash, selling for a whopping $3.1 million in under seven minutes. It was not until the collaboration with artist FEWOCIOUS, a rising 19-year-old crypto artist in the digital space, in March 2021 that really propelled RTFKT into the spotlight. This collaboration is the starting point for the future possibilities yet to be unlocked as the Punk project develops. To kick off their presence in Web3, the brand partnered with CryptoPunks to offer exclusive physical and metaverse drops only for Punks NFT holders, tailoring each sneaker to match the unique design of each Punk. RTFKT's Top NFT Collections: Charting the Project's Success Story Punks + Fewocious RTFKT, as one of the pioneers in this domain, aims to incorporate the idea and branch out by collaborating with industry leaders and rising designers/creators, expanding its visibility and influence in the digital fashion world. By utilizing NFT, brands can bridge the gap between the two worlds and create a new dimension in fashion. RTFKT's emergence as a digital fashion house came at a time when the industry was embracing the “ Phygital” approach, a fusion of physical and digital experiences. Some people might recognize the brand in their early stages thanks to a meme featuring Elon Musk wearing Cybertruck sneakers, which generated buzz and attention among sneaker fanatics on Reddit. Initially, the company focused on creating limited virtual sneakers, gradually becoming known as the “Supreme” of the metaverse. Their Clone X PFPs are among the rarest traits in the collection with Murakami DNA and Artist Edition type. In less than two years of operation, RTFKT was able to secure a total of $9.5 million in VC funding, including an $8 million seed round from renowned investors such as Andreessen Horowitz, Galaxy Digital, Larry Warsh, and Ledger. They came together and shared a vision to push the boundaries of fashion to the next level. ![]() RTFKT was founded in early 2020 by three veterans, Benoit Pagotto, Steven Valisev and Chris Le, whose experiences intertwined between gaming, fashion and branding. RTFKT uses the latest in game engines, NFT, blockchain authentication and augmented reality, combined with manufacturing expertise to create one-of-a-kind sneakers and digital artifacts. The company’s core value is well described on the website: It is a source of inspiration for the creation of RTFKT (pronounced as “Artifact”). The Metaverse has paved a new avenue for fashion to experiment and innovate.
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